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Strong demand for room air conditioners and microwave ovens, driven by blistering summer climes, helped send unit shipments of major appliances soaring 19 percent in July.
But the summer scorchers failed to ignite any interest in refrigerators, whose sales traditionally peak in step with the temperature.
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Frigidaire remained the country's most advertised refrigerator brand in February, a distinction it has held for 11 of the past 12 months.
That's the word from Beyen Corp. of America, here, which tracks majap and CE ads in more than 100 newspapers across the United States.
Nearly 25 percent of all refrigerator ads culled by Beyen featured Frigidaire-branded products, followed by Kenmore with over 21 percent of ads and Whirlpool with over 11 percent.
Jenn-Air, the high-end Maytag brand, has added a curve to its new line of stainless steel wall ovens. The company hopes the rounded ovens will fit the needs of consumers who seek sleek, stylish appliances that blend into the look of upscale kitchens.
In addition to the curved glass front and stainless steel finish, the ovens feature:
A two-speed convection system;
Production snafus associated with Frigidaire's massive changeover to a new energy-efficient refrigeration platform have cost the company some $60 million in charges on operating income during the first half of the year, according to Swedish corporate parent Electrolux AB.
Frigidaire has begun shipping the first products bearing a combined Frigidaire and Electrolux logo.
The new nameplate, Frigidaire From Electrolux, represents the first North American phase of a global re-branding program begun four years ago by Swedish parent Electrolux Group. The new badge will begin appearing on 22 of the company's high-end Professional Series refrigerators, dishwashers and cooking products in October.
Fisher & Paykel's cooking appliances have been cast in two separate TV shows.
The New Zealand manufacturer's DCS line will be showcased on "America's Test Kitchen," the top-rated PBS series, while a Fisher & Paykel grill and a DCS cooktop will appear on chef Emeril Lagasse's new "Emeril Green" series on the Planet Green network.
Frigidaire/Electrolux has responded to the challenging economic climate, which has seen more families freezing prepared meals, leftovers and sale items, by introducing a new line of upright freezers that combine convenience and style, the company said.
Features of the multi-SKU platform include:
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