By Lisa Johnston
New products on display at the American International Toy Fair, held in N
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.
The largest launch in Frigidaire brand history continues its weeks-long rollout to national and independent dealers this month.
The undertaking, which was years in the making, includes a sweeping overhaul of the brand's midtier Gallery line and step-up Professional platform, as well as a new marketing push featuring celebrity spokeswoman Jennifer Garner, a charitable cause (Save the Children) and an updated logo.
Sears will become the sole national retailer of Jenn-Air appliances after the new year, supplanting existing distribution deals between the super-premium Whirlpool brand and Lowe’s and The Home Depot.
Sears, the nation’s No. 1 appliance retailer, said it will introduce 17 Jenn-Air refrigerators, dishwashers and cooking products by mid-month at 255 of its largest stores. Jenn-Air will continue to be available to independent dealers and regional chains.
WEBSTER CITY, IOWA — Frigidaire Central Vacuum Systems, a division of Beam Industries, has named The Advantage Group (TAG) as its exclusive national distributor for the custom installation, systems integration and installing retail channels.
Beam, a leading manufacturer and marketer of central vacuum systems, is aiming its licensed Frigidaire line specifically at the custom installation and builder market.
Whirlpool is moving beyond room air conditioners to offer additional air-treatment products through a newly created business unit called Whirlpool Air Treatment.
Headed by brand manager Mike Ambos, the new Whirlpool operation initially is marketing the company's recently introduced Whispure air purifier line, unveiled at the January Housewares Show in Chicago. Other air-treatment products are expected to be introduced in the future.
Viking Range Corp. has authorized A-1 Home Services to repair its line of high-performance kitchen and culinary components.
Under terms of the agreement, Atlanta-based A-1 will provide repair services for Viking refrigerators, dishwashers, ranges and grills. The initial markets covered include Alabama, Florida, Georgia, Mississippi, North and South Carolina and Tennessee.
Electrolux is looking to the past as it prepares for the future.
Reaching back some 46 years, the major appliance manufacturer has begun to phase in a new version of its Frigidaire brand's classic "script logo." At the same time, the Swedish conglomerate has developed a new category of home appliance specifically designed for the Internet age.