By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Pioneer is offering retailers a promotion that reduces the street price of the AVIC-U310BT CD/navigation car radio — already a price leader among top brands in the category — to $500 from $600 for a limited time, said its retailers.
Pioneer denied it cut the price of its AVIC-U310BT, but said, “However, as you're aware, Pioneer regularly communicates special programs with its dealers that are then up to their discretion to make public to their customers.
Stores including Crutchfield and Car Toys are displaying the AVIC-U310BT at $499 or $500 on their Web sites, and several other retailers told TWICE of a promotion that runs either through the end of September or Sept. 23, specifically.
The AVIC-U310BT caused a stir when it shipped this summer at $600, well below the basic price of in-dash navigation from other top brands. The AVIC-U310BT, while lower in price, offers scaled-back features, such as a CD player instead of a DVD slot, and a smaller-than-average screen of 4.3 inches.
Pioneer said the AVIC-U310BT is aimed at budget-minded consumers who want music and navigation.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.