Rockford Fosgate Filling New Niches

By Joseph Palenchar On Jan 10 2012 - 6:01am




LAS VEGAS — Rockford Fosgate is toting more than two dozen new audio products to International CES, where it is launching coaxial speakers in new sizes to accommodate shallow mounting depths, introducing its first marine amplifiers, and showing its first “pro” speakers designed to be heard outside the car.

The brand is also serving up an expanded selection of low-current amps intended for motorcycles, very small cars, and hybrid cars.

Here’s what dealers will find at the Rockford Corp. display at the Palms Casino Resort.

Coaxials: The brand is launching three new models each in the Prime, Punch and Power speaker series, adding 6- and 6.75-inch models to complement 6.5-inch models to ensure each series offers coaxials with the proper mounting depths and mounting-hole patterns for a greater variety of cars, particularly Chevy trucks and Honda models with very shallow mounting areas, the company said.

In each series, the three sizes are priced the same: $59 for Prime, $99 for Punch and $149 for Power. They’re shipping.

Punch P3 series subwoofers: The series for shallow-install locations is adding an 8-inch model to complement 10- and 12-inch models, and all sport a new cosmetic design to look like other Punch series subs.

The new 8-inch model is the 150-watt RMS P3SD4-8 8-inch, available in 2-ohm and 4-ohm dual-voice-coil versions at a minimum advertised price of $189. It’s due in the second quarter.

Punch BRT low-current amps: Two new models expand the selection to four amps, all lacking a traditional power supply to reduce their size for small vehicles and, for hybrid vehicles, reduce their current draw on the battery, said Theresa Hephner, marketing and product development senior director.

They are the $269 PBR300X2 rated at 2x100 watts RMS into 4 ohms and bridgeable. The $399 PBR500X1 mono amp is rated at 175 watts into 4 ohms and 500 watts into 1 ohm.

Prime amps: The series, designed for first-time buyers and do-it-yourselfers, is adding its first two Class D amps to reduce chassis size. Two Class A/B amps in the series have also been downsized to fit under seats, said Hephner. All ship in the first quarter.

The Class D models are mono amps due in the first quarter. They are the $149 R250- 1D and $229 R500-1D mono block amps. The Class A/B amps are the $99 two-channel R125-2 and $159 four-channel R250-4.

Marine amps: To complements its marine speakers, Rockford is launching its first four marine amps, all Class D models shipping in the second quarter. They consist of two 4/2-channel models at $449 and $299 and two 1-ohm stable mono amps at $399 and $499.

Marine speakers: The marine-speaker selection gets its first purpose-built speaker for installation on the wake towers of ski and wake-boarding boats. The speakers look almost like a spotlight. A 6.5-inch model and an 8-inch model ship in the second quarter at $599 and $699/pair, respectively.

Pro series speakers: The speakers in the first Pro series of high-efficiency high-decibel speakers are designed to project sound over long distances with low distortion. The speakers consist of two midwoofers and an unspecified number of tweeters. The midwoofers are the $89 100-watt 6-inch PPS4-6 and the $99 125-watt 8-inch PPS4-8.

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