JVC Campaign Highlights iHeart App
By Joseph Palenchar On Apr 18 2011 - 4:01am
NEW YORK —
For its fourth annual Turn Me On webvideo
campaign, JVC will take viewers on a four-decade
tour of music, hairstyles and car audio technology ranging
from a JVC cassette deck from the early 1980s to a
2011 head unit that controls an iHeart Internet radio app
installed on a cable-connected iPhone.
JVC Mobile was there for all four decades, having
launched car audio in the U.S. in 1982.
The video, due on the web in May, will start with four
Turn Me On girls wearing jumpsuit tops and short shorts.
They’re waxing a 1980s Camaro, installing an early 80’s
shaft-style JVC cassette-receiver in the dash, changing
the car’s oil, and working under the hood. In the background,
a JVC boombox plays a Lita Ford song from the
80s. One of the girls removes the boombox’s cassette and
places it in the head unit, whereupon Lita Ford and the
girls appear in the car in 80s garb and hairstyles, cruising
down the road and enjoying the music. Lita Ford then pulls
a CD out of her jacket pocket, and one of the girls places
it in an in-dash JVC Kameleon CD-receiver from the early
90s. The car transforms itself into a 90s Camaro, and 90s
musician Kevin Martin of Candlebox appears in the car
with the girls dressed in 90s garb. One of Martin’s songs
plays from the CD.
Martin pulls an early-2000’s clickwheel iPod from his
pocket, one of the girls plugs it into a car stereo adapter from
the era, and music from Puddle of Mudd lead singer Wes
Scantlin begins playing. Scantlin appears in a 2000’s Camaro
with the girls in early-2000’s garb. Scantlin later pulls
out an iPhone 4 with iHeart Radio app streaming music from
up-and-coming band Rev Theory, whose lead singer Rich
Luzzi, appears with the girls in a 2011 Camaro convertible.
The car speeds to a pool party where Rev Theory
plays live. The girls then jump back in the car and use Full
Power’s X Motion’s cloud-based iPhone navigation app to
navigate their way back to the 80s, using a large-screen
JVC A/V unit to display maps.