OEM Traction: DTS
By Joseph Palenchar On Sep 23 2010 - 12:00pm
— Automakers are showing more
interest than aftermarket suppliers in integrating
DTS Neural Surround with HD Radio to decode
Neural-encoded 5.1 broadcasts from more than
700 FM HD Radio stations, DTS told TWICE.
The combination of HD Radio and Neural
is offered for the first time in 2011 Lincolns as
part of THX II-certified audio systems.
“We are seeing interest and momentum for
multichannel surround in the OEM car audio
space,” marketing VP Tom Dixon told TWICE,
but “currently there are not any aftermarket
head units featuring HD Radio and DTS Neural
decoding. In general, multichannel surround
has never really gotten any traction in the car
audio aftermarket space.”
On the home side, Denon, Onkyo and Integra
feature a number of models that include HD
Radio and DTS-Neural decoding, Dixon noted.
Neural-encoded HD Radio broadcasting
“has really taken off over the past few years,”
a DTS spokesman added. “The number of national
syndicated radio shows that are produced
in DTS Neural Surround is continuously growing.”
These programs are supported by more
than 700 HD radio stations across the country
delivering year-round programming in 5.1 DTS
Neural Surround, although not 24 hours per day.
Although Neural decoders upmix two-channel
music sources to 5.1, the decoders also
decode Neural-encoded HD Radio, analog
FM and select XM satellite-radio broadcasts
while maintaining compatibility with two-channel
audio systems. The stations broadcasting
Neural-encoded HD Radio are also broadcasting
Neural-encoded analog-FM signals.
Neural decoding of Sirius and analog FM
stations was available in the 2010 MKX.