By Lisa Johnston
New products on display at the American International Toy Fair, held in N
JL Audio will be the first vendor partner of the new Mobile Electronics Specialists of America (MESA) car audio group, announced MESA.
The group launched in November to offer volume discounts on advertising and promotions and other benefits. It hopes to attract 50 car audio retailers and additional vendor partners.
Andy Oxenhorn president of JL Audio, said MESA “has set strong standards that will be positive for its retailer members and for JL Audio, its reps and our customers.”
MESA is lead by president Mike Cofield, who is also president of Custom Sounds, Austin, Texas. Other members include Stereo King, Portland, Ore.; Car Fi, Springfield, Miss.; The Specialists, Tucson, Ariz.; and Sound of Tri State, Claymont, Del.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.