San Antonio — The Progressive Retailers Organization was at the Westin La Cantera Hill Coun
This is the second in a two-part series focusing on how retailers should tackle their advertising plans when sales are down and times are tough. Part 1 offered advice on how to make each advertising dollar work harder.Retailers know that it’s a game of numbers - increase in foot traffic = more sales. So, the question is, how do you get that traffic?
1. The 20/80 Rule
Today’s consumers are faced with many different choices for their digitally connected home.
Additionally, consumers must deal with the problem of simplifying the increasingly complex home entertainment set-ups — with TVs, set-top boxes, DVRs and gaming consoles. That said, after ease-of-use and seamless operation, consumers care most about image quality when buying a new HDTV or A/V product. In fact, a recent survey of nearly 2,000 consumers, conducted worldwide by an
Lani MacRae is the Energy Star communications manager for the U.S. Department of Energy.
In my last blog, I recommended that refrigerator and freezer retailers point out to customers how much it costs to operate an old unit. The costs are surprisingly high. (The operating cost of a refrigerator or freezer manufactured before 1993 is more than
Uncovering the bright spots in challenging times
In these economic times, retailers and manufacturers are pursuing opportunities in many arenas, although these opportunities are not as readily apparent as they once were. The continued need to grow sales in a saturated, and perhaps declining, landscape where traditional technology growth levels are no longer realistic is forcing those retailers and manufacturers with foresight into more granular views of the world.
In these economic times, retailers and manufacturers are pursuing opportunities in many arenas, although these opportunities are not as readily apparent as they once were. The continued need to grow sales in a saturated, and perhaps declining, landscape where traditional technology growth levels are no longer realistic is forcing those retailers and manufacturers with foresight into more granular views of the world. That’s because, particularly in today’s challenging
Mark Ryski is the founder and president of HeadCount., a retail analytics company, and author of “When Retail Customers Count.”Even in good times, consumer electronics retailers live on the edge - razor-thin margins, unrelenting competitors, fickle consumers. When times are as difficult as they have been in 2009, weak retailers simply close their doors, and the good ones cut expenses and hold their breath waiting for the storm to pass.
As difficult as times are, you would
I recently read an article about a man who apparently shot his television due to confusion about the digital TV transition.
The article reported that a man was arrested and charged with unlawful discharge of a firearm after shooting his TV set. Somehow the story got around that
Does Blu-ray have a future in an internet connected world where video streaming is becoming more readily available?
Blu-ray players were one of the hottest retail electronics items over the holiday season. Retail prices have dipped below $200.
Part One: The 50,000 Foot Level — How to stay strong and focused.
This is the first in a two-part series focusing on how retailers should tackle their advertising plans when sales are down and times are tough. Part Two will share tactical steps retailers can take to drive immediate foot traffic.
It is common practice for retailers to base their advertising budgets on a percentage of
I thought a lot about what I would say this month. February has been a tough one.
A lot of things going on here in the South, and times are tough all over for that matter. I just wanted to take some time to talk about what we are watching and how we are watching it. I was reminded of this when a family member recently passed away and I was looking at old movies and pictures. Crazy what has transpired in the video-content industry. I have a Beta, for
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