New York — The Anti-Defamation League’s National Consumer Technology Industry divisio
Since the 1980’s, the consumption of mass media in the typical American home has splintered from three broadcast networks into thousands of entertainment and media channels, including cable TV, Web content, games and user generated content. Thirty years ago, with just three networks, marketers could easily reach a large audience and leverage many significant shared experiences. But today, the splintering of the media has created both challenges and opportunities for marketers.
There is a new word floating around in the wonderful world of retail and that is “showrooming.” In case you have not heard about it, allow me to explain. Showrooming is the practice of researching a product in-store and then buying it elsewhere, most likely at Amazon.com or eBay. With the increasing proliferation of data-enabled devices such as smartphones and tablets, showrooming is becoming a legitimate concern for most retailers. In current times, when money is tight,
Competition in the consumer products and appliances industries is causing all of us to rethink how we do business and ways we can work smarter and faster. This has spurred many companies to work across geographic boundaries and enable employees to work on the go - whether it’s from a client site, on a train or in a home office.As a result, most companies nowadays are grappling with the reality of a workforce that does business on tablets and smartphones just as often as on a
Bloomberg.com recently weighed in on CE retail with an article whose title summarizes the reporter’s contentions regarding the future of Best Buy, Walmart and a few other companies that do business in large stores (”The Era of Big Box Retail is Coming to an End“).
So what’s next?
Bloomberg cut to the chase in the first sentence of the second paragraph of their article, saying, “The new mantra is small
A customer walks into a showroom and the TV says, “Hey, big spender. Come spend a little time with me.”
The customer replies, “Of all the TVs on the wall, why should I spend any time with you?”
The TV answers, “Because I’m not just any TV. I’m really smart. I not only tune channels but I can stream, surf, download, Skype and text, all at the same time. I speak Bluetooth. I’m Wi-Fi-ready and mobile app-enabled. My
This headline, and many others similar to it, recently appeared online and in newspapers across the country, summarizing the findings from the latest (December 2011) Consumer Reports (CR) retailer satisfaction survey.
No doubt, many who do not subscribe to CR, but who saw these stories, would never have heard of the survey were it not for the brief synopsis appearing in their newspapers and online. Good news if you sell online, not good if you don’t, but as is often true there
Although Solid-State Drives (SSDs) have been manufactured since 1976, they didn’t begin to appear in more mainstream consumer applications such as mass-marketed notebooks until 2006. Today, with SSDs delivering so many advantages over hard disk drives (HDDs), a growing number of notebook manufacturers are offering them as the standard drive; and
using an SSD is no longer a matter of “if” or personal choice, but rather “when” consumers will use an SSD-
“Some 152 million shoppers say they will hit stores on Nov. 25, the day after U.S. Thanksgiving, up 10.1 percent from 138 million people last year, according to a survey by the National Retail Federation, an industry group.” Reuters November 17, 2011
“It’s an $800 TV for $200, so we figured people would be out here really early, and that’s a deal we didn’t want to pass up,
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While Amazon’s new price check application may seem great for consumers, in the long run it’s not good for anyone. Consumers only THINK they only care about the lowest prices. Sure no one wants to feel stupid for paying more than they should. This is one of the reasons that Saturn was successful for a while. If you bought a Saturn you were sure that no savvier buyer was paying less than you.
But, in truth, consumers need more than a low price. Price shopping alone is
I carry around both an iPhone and a BlackBerry (9700 with slide up keyboard). I have a lot of friends who do the same thing. Why are many people willing to put up with carrying around two SmartPhones when one would appear to be able to do an adequate job? The answer is email.
While people love their iPhone (or Android) SmartPhone because of the better user interface and easy way to find, download and use applications, these devices are not very efficient if all you want to do is read
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