Blogs

By: Gurpreet Kaur | August 20, 2012

The Beginning Of The Netbooks’ End

Dinosaurs. VHS. The netbook?

On the surface, netbook manufacturers including Acer, Samsung, Asustek, and HP all reported a leap in the right direction last year, largely due to strong netbook sales in emerging markets. That bump in sales is despite a little competitor known as the Apple iPad becoming the market’s first Tablet-osaurus Rex.

As the tablet category emerges and evolves, netbooks seem to be the next dinosaur heading closer towards extinction. Many of the major

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By: Stephen Baker | August 20, 2012

What’s Really Important In Apple’s iPad Announcement?

All the tech blogs and pundits are beating their drums about the potential launch of the iPad 2 on Wednesday.

Assuming that is what this event will introduce it would be much more worthwhile to concentrate on what is really important to the future of the iPad, and the tablet category in general. To-date all we have heard are the typical pronouncements and concerns about new processors, thinness, or what the screen resolution is.  While all these elements are important the

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By: Bill Matthies | August 20, 2012

Baby Boomers!

Most accounts say there are 70 million or so of the original 79 million Boomers born during the Baby Boom years, 1946-64 still alive. That is70 plus million with a whole lot of purchasing power, the last two years notwithstanding. We are many things, “older” being but one, but also a long, long list of other adjectives including “consumers”.

Many CE marketers I come in contact with are the children of Boomers, themselves members of another already largely

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By: Gurpreet Kaur | August 20, 2012

The Tablet’s Taboo: How A Lack Of Connectivity Will Cripple Adoption

The debate on who makes the best tablet is a hot topic these days, especially after the recent releases of the Motorola Xoom, Samsung Galaxy Tab, the Hewlett-Packard TouchPad and Apple’s iPad 2. The pundits, gadget geeks and investors are pouring over features, price and usability, yet seem to skirt one very crucial issue — connectivity. And this is not just because of the increased functionality it provides consumers, but for the opportunities that it offers vendors.

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By: John Rice | August 20, 2012

How Can We Help You Today?

As a child, I would often go shopping with my Godmother, who lived with my Grandmother and helped her around the house (and with her business, I should add.) On shopping days, Erna - my Godmother - and I would head out of the house in Reading PA and walk a few blocks to the downtown district, towing a two-wheeled cart behind us.We would go to the butcher for meat, to the grocer for vegetables, to the baker for bread, and on the good days, to the confectioner for a treat. At each stop, the

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By: Joe Erdeman | August 20, 2012

Bundling Buy-Back Programs With Extended-Service Plans

The release of the new iPad 2 on March 11 has many Apple fans craving its increased power, the dual camera feature and that cool magnetic cover. But the original iPad is less than a year old. It’s difficult to justify purchasing another iPad when you’re still recovering from the expense of the first one. That’s the dilemma that faces many early adopters of cutting-edge technology. And it’s that demographic that we expect to find tech-refresh programs most

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By: Stewart Wolpin | August 20, 2012

A Standard(s) CTIA

After an event such as the just concluded CTIA in Orlando, I am invariably asked, “So, whaddya see?” meaning, “What cool gadgets did you see that I may want to buy or at least drool longingly over?”

And, yes, this CTIA show produced some cool gadgets - 3D phones from Sprint/HTC and AT&T/LG, for instance. I stumbled across some other

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By: John Quattrucci | August 20, 2012

Customers Who Have Bought An Extended Warranty And … Gasp … Use it?

You approach the service counter of a typical retailer, any  retailer, armed only with a defective product and the extended service you purchased on it. You recall back one year ago when you purchased the product. The sales associate spun a glowing tale of being able to take care of you and your product for an additional three years beyond the manufacturer’s warranty. You were skeptical as it was explained to you about all the time, money and headaches that you would avoid if you

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By: Bill Matthies | August 20, 2012

3DTV: What Would Captain Jack Say?

“There will be nearly 50 million 3DTV displays sold worldwide in 2015, up from just over 3 million in 2010, according to one forecast.”  March 7, 2010

“. . . market research firm _____ has doubled its forecast for 3D TV sales in 2010. The firm’s previous prediction of 1.2 million sets sold this year has been revised upward to 2.5 million, with a forecast of 27 million units sold in 2013.”  April 11, 2010

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By: Stewart Wolpin | August 20, 2012

3D HDTV FUBAR

It was one of dozens of otherwise innocuous and usually ignored CES appointment queries. Apparently Polaroid Eyewear, an unfamiliar company with a familiar name, has a booth at CES (South Hall 13616) at which they will exhibit passive Polarized glasses for 3D viewing.

Why, I asked myself, would anyone buy polarized 3D glasses? That’s like opening a store to sell little ketchup packets. Passive 3D glasses only work in movie theaters, and they’re free.

So,

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