New York — The Anti-Defamation League’s National Consumer Technology Industry divisio
My opinion to the contrary, it now looks like the nation’s full-on switch from analog to all digital television transmission will be delayed until June 12. It’s just a matter of the Senate and the House aligning their respective versions of a postponement bill for which President Obama has already indicated his support.
Visitors to this blog know I would have preferred to get on with it to avoid confusion and start reaping more of the benefits of the digital age. But I do see some advantages to a four-month delay.
First, the federal government can replenish its supply of $40 converter-box discount coupons for those consumers who held off asking for them until just recently.
And second, there are segments of the population who rely on free over-the-air television, including people with low incomes, the elderly and new arrivals to this country, who may just now becoming familiar with this issue.
So while I would like to see the DTV transition happen sooner rather than later, I acknowledge that the most important thing is to get it right for as many Americans as possible.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.