New York — The Anti-Defamation League’s National Consumer Technology Industry divisio
Seth Stevenson grades Comcasts’s most recent advertising campaign on Slate.com. Stevenson, noting the difficulties of a company trying to create a virtual brand community when its real community is facing real problems, writes:
“Who on earth would become a Comcast enthusiast? Who hangs out at a Comcast Web site and rearranges pretend furniture? Or, put more broadly: What sane person forms a loving attachment to a cable behemoth?
I just don’t think this is a category where warm, fuzzy emotions come into play. I want my cable, Internet, and phone to work. That’s all. And, among people I know, Comcast has developed a reputation for … not working.”
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.