By Lisa Johnston on Mar 16 2009 - 12:18pm

Schooling Comcast

Seth Stevenson grades Comcasts’s most recent advertising campaign on Stevenson, noting the difficulties of a company trying to create a virtual brand community when its real community is facing real problems, writes:


“Who on earth would become a Comcast enthusiast? Who hangs out at a Comcast Web site and rearranges pretend furniture? Or, put more broadly: What sane person forms a loving attachment to a cable behemoth?


I just don’t think this is a category where warm, fuzzy emotions come into play. I want my cable, Internet, and phone to work. That’s all. And, among people I know, Comcast has developed a reputation for … not working.”


The Reporter’s Notebook has documented its experiences with Comcast here, here and here. Stevenson gives the campaign a C+. I fear my own personal bias wouldn’t allow me to be so kind.


Alert to All Users of the Disqus commenting system:

Because of a recent global security issue, the Disqus website recommends that all users change their Disqus passwords. Heres a URL about the issue:








Enjoy the greatest pictures taken from famous shows and events this year.

Current Issue


This TWICE webinar,  hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.