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Mobile video phones are the star players in DTC’s forecast of more than 1 billion MPEG-4 AVC products estimated to ship into the marketplace in 2010. But the standard is also doing its fair share to brush up the sales of more traditional consumer electronics products as consumer appetite for HD increases.
Advanced video compression merely makes the fact of video playback possible on mobile phones because of the ability to squeeze more bits into a small and error-prone pipe. But for Blu ray Disc (BD) devices, camcorders, and digital still cameras (DSCs) it allows for a relatively efficient and low-cost way to deliver high-definition content to devices other than HD set-top boxes and TVs.
An analysis of forecasts for traditional consumer electronics products using the MPEG-4 AVC standard reveals a high level of growth not seen in some years for more established digital consumer electronics products such as camcorders, DSCs and IDTVs that only previously operated with MPEG-2 or other video compression technologies such as Motion JPEG and MPEG-4 Visual.
In the case of camcorders and DSCs and other common digital products, consumers have come to expect HD. In the case of IDTVs, the betting is that many consumers will grow to expect the ability to source some programming from websites and much of that programming requires MPEG-4 AVC decoding. TVs, camcorders and cameras may not be the glamorous stars that are the video-rich smart phones, but they’re getting a second close up thanks to the MPEG-4 HD face lift.
For a more in-depth data on the use of the MPEG-4 AVC codec, DTC’s latest MPEG-4 AVC reports are now available. Follow the link for more information and detailed tables of content.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.