By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Electrolux’s construction of new manufacturing and research facilities in Tennessee, and LG’s just-opened R&D center in Illinois, are two more examples of the majap industry’s growing re-investment in America.
After moving U.S. production to Mexico, Canada, China and other foreign shores, majap makers led by GE, Haier, Bosch, LG and Electrolux are learning, as GE Appliances president Jim Campbell pointed out, that this country’s better-educated workforce and superior infrastructure, together with union concessions, tax incentives and higher international freight costs, are making manufacturing here cost-effective again.
And while domestic production can create much-need jobs and competitively priced products, it also generates goodwill and pride, which can translate into increased sales of Made-In-America majaps.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.