By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Slate has an article detailing the experiences of unsatisfied consumers who take to the Web to voice their complaints. This is nothing new, of course, but newer mediums like Twitter make it even easier for the unhappy to share their experiences with other potential consumers.
Notable for CE retailers:
“[NPR host and Advertising Age columnist Bob] Garfield points out that it’s in the companies’ interest to grease these squeaky wheels; it doesn’t cost firms very much to monitor online conversations, and when they make it right, the payoff can be immense.”
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.