By Lisa Johnston
New products on display at the American International Toy Fair, held in N
The New York Times is running a story about Intel’s upcoming ad campaign and the challenges it has faced convincing people that “‘Intel Inside’ means something.” Intel wants to run the multimedia campaign for at least three years (according to the Times story), which in some cases could be viewed as an awfully long time for a company worried about being stale. It should work in Intel’s case, however, since most of the technologies they’re working on won’t be seen by the public in at least that long. In any case, click the link to see one of the new TV spots (very funny).
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.