New York — The Anti-Defamation League’s National Consumer Technology Industry divisio
Hasbro has expanded Performance Designed Products’ rights for gaming accessories, as reported by TWICE’s sister publication Playthings. The rights are based on the toymaker’s properties in a new multiyear, international licensing agreement.
According to the story:
“PDP’s upcoming Hasbro-related projects for the year include video gaming accessories for the Nintendo DS, Wii, Xbox 360, and PlayStation 2 and 3. These projects will include a new line of products based on Hasbro’s Nerf and Littlest Pet Shop brands, as well as products supporting the movie and video game launches of feature films Transformers: Revenge of the Fallen and G.I. Joe: The Rise of Cobra.
This international license agreement also expands the number of licensed accessory products Los Angeles-based PDP can market for cell phones and Apple’s iPod and iPhone.”
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.