By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Hasbro has expanded Performance Designed Products’ rights for gaming accessories, as reported by TWICE’s sister publication Playthings. The rights are based on the toymaker’s properties in a new multiyear, international licensing agreement.
According to the story:
“PDP’s upcoming Hasbro-related projects for the year include video gaming accessories for the Nintendo DS, Wii, Xbox 360, and PlayStation 2 and 3. These projects will include a new line of products based on Hasbro’s Nerf and Littlest Pet Shop brands, as well as products supporting the movie and video game launches of feature films Transformers: Revenge of the Fallen and G.I. Joe: The Rise of Cobra.
This international license agreement also expands the number of licensed accessory products Los Angeles-based PDP can market for cell phones and Apple’s iPod and iPhone.”
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.