New York — The Anti-Defamation League’s National Consumer Technology Industry divisio
I am a recent convert to the e-reader, and by recent I mean last week.
Despite having covered the category for the past several months, I never seriously considered buying one until a few weeks ago.
I suppose I was being a bit of a curmudgeon on the topic. I dearly love books. I love holding them, shopping for them and storing them on my bookshelf at home. Once stored, books, to me, are pieces of art that double as a window into my personality.
What changed my mind, as is usually the case, was cost. Amazon and Barnes & Noble’s recent price war that pushed the price of a basic e-reader down to $149 — and the fact that the average cost of an e-book is significantly lower than the paper version — gave me a reason to pause and reconsider objections of mine to the new device.
I eventually took the plunge and settled on B&N’s Nook. Since my first book purchase on July 7, I have totally fallen for this gizmo.
What I am now trying to discover is whether the Kindle, Nook and iPad will truly replace paper.
Should every publication, including TWICE, be available in this format? Will our readers still love us and will advertisers be willing to buy space in a digital edition of TWICE?
Two weeks ago I would have said no, but now I cannot think of a reason why a print publication would not make itself available in this new format.
These e-readers simply make life too easy for the publishing industry to ignore.
While it lacks the artistry of a paper book, the fact that I never have to worry about running out of something to read ever again is amazingly liberating.
Dozens of times I’ve finished a book just before getting on a flight, or my train home, without the time to pick up something new.
If I want a book, it’s only a matter of a few minutes to search and I’m done. If I want something even faster, I can buy a copy of The New York Times, Washington Post or about a dozen other papers for 99 cents.
And on top of it all, it is a lot easier to read something on an e-reader than on my BlackBerry.
So what do you, the TWICE reader, think? Would you be interested in receiving TWICE in this fashion?
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.