By Lisa Johnston
New products on display at the American International Toy Fair, held in N
The way manufacturers in CE and other consumer product industries tell it, getting onto Walmart’s vendor matrix is like running a gauntlet, only tougher.
Last year the world’s largest retailer made sport of the process by launching Get On the Shelf, a contest in which inventors, entrepreneurs and business owners pitch their product concepts to buyers, and customers get to vote for the winning items. The top five vote-getters are added to Walmart.com’s assortment, and those garnering enough pre-orders get a shot at a slot on Walmart store shelves.
This year, given the popularity of reality TV, the process has been developed into an online series running now through Oct. 22 that the discounter calls “its first-ever original reality series developed for the web.” Product categories include “Great Gadgets,” and contestants include:
We wish the finalists the best of luck but also a word of caution: The only thing tougher than getting onto Walmart’s matrix, manufacturers say, is staying there.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.