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Introducing CE Newswire

5/07/2012 04:13:00 PM

Do you know what CE Newswire is?

Obviously, more than a few of you do based on the open rates for this relatively new emailed newsletter we send out at the end of each workday, Eastern time.

For those of you who don’t, here’s the scoop: TWICE introduced CE Newswire in March without fanfare based on an idea developed by other publications here at our parent company NewBay Media.

The premise is simple. In scouring the web for industry news each day, TWICE’s editorial team usually finds CE stories and blogs written by the consumer media, bloggers and researchers from the U.S. and overseas. You may have missed a story during the day that might squarely affect your business, or it might be on the periphery of what we normally cover … but might cause you to say, “Hmm …”

Our editors pick the stories, and for the top three try to find different “takes” on the same item (some are ours) as well as explaining “Why this is important,” at least in our view.

If you want to subscribe to this new newsletter, please click here and let us know what you think of our new effort.

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