twice connect
careers

No Carrier Price Wars?

No price war among carriers? That was the conclusion of one carrier executive during a recent investors’ conference call. But I’m not so sure. Promotional activity has picked up this year, and carriers are poaching competitors’ subscribers with cash incentives. 2/12/2014 11:13:00 AM

No price war among carriers? That was the conclusion of one carrier executive during a recent investors’ conference call. But I’m not so sure. Promotional activity has picked up this year, and carriers are poaching competitors’ subscribers with cash incentives.

On top of that, AT&T cut the price of its family plans up to 20 percent so that 10GB of data can be shared among four phones for $160. In addition, Verizon admitted that it offers loyalty plans to customers in good standing in various situations. The evidence points to $60/month for unlimited voice and texting and 2GB of data.

And then Boost dropped the price of a $55/month unlimited plan to $35/month for the first six months after a consumer buys a new LTE phone. The promotion lasts through March.

What’s more, AT&T chairman/CEO Randall Stephenson recently vowed that AT&T would become “disruptive” in the prepaid market as a result of its acquisition of prepaid brand Cricket. He also said AT&T would target postpaid value customers with several initiatives, including value-priced mobile-share plans and targeted promotions.

The duck has quacked.

TWICE Recent Articles Block

PHOTOS
ProSource Meeting Filled With Optimism

San Antonio — Optimism reigned at ProSource’s

Ingram Draws 500 To Spring Vendor Expo

Scottsdale, Ariz. — Ingram Micro Consumer

CEA Holds ’14 Digital Patriots Dinner

Washington — CEA held its annual Digital Patriots’

8 Technology Accessories For a Greener Earth

An Earth Day review of Earth-friendly products, by

BrandSource Shows Diverse Product Selection

BrandSource’s Summit show at the Marriott World

Scenes From Toy Fair

By Lisa Johnston

ADL Honors Morales, Bilas, Paull, Weedfald At Annual Dinner

New York — The Anti-Defamation League’s National