twice connect
careers

Keeping Up With Consumer Tweets

9/08/2009 01:12:00 PM

Slate has an article detailing the experiences of unsatisfied consumers who take to the Web to voice their complaints. This is nothing new, of course, but newer mediums like Twitter make it even easier for the unhappy to share their experiences with other potential consumers.

Notable for CE retailers:

“[NPR host and Advertising Age columnist Bob] Garfield  points out that it’s in the companies’ interest to grease these squeaky wheels; it doesn’t cost firms very much to monitor online conversations, and when they make it right, the payoff can be immense.”

TWICE Recent Articles Block

PHOTOS
ProSource Meeting Filled With Optimism

San Antonio — Optimism reigned at ProSource’s

Ingram Draws 500 To Spring Vendor Expo

Scottsdale, Ariz. — Ingram Micro Consumer

CEA Holds ’14 Digital Patriots Dinner

Washington — CEA held its annual Digital Patriots’

8 Technology Accessories For a Greener Earth

An Earth Day review of Earth-friendly products, by

BrandSource Shows Diverse Product Selection

BrandSource’s Summit show at the Marriott World

Scenes From Toy Fair

By Lisa Johnston

ADL Honors Morales, Bilas, Paull, Weedfald At Annual Dinner

New York — The Anti-Defamation League’s National