twice connect
careers

Best Buy Anoints New 12V Guy

5/28/2009 03:31:00 AM

The word is out that Best Buy has broadened the role of Scott Hagen, its current director and merchant leader for home audio and video, to now include the post of director of mobile electronics, replacing Rob Cummins who left the company several weeks ago.

 

The reports are from suppliers. Best Buy has not responded to a TWICE inquiry on the matter.

 

That sigh of relief you hear is the 12-volt industry exhaling upon learning that the new director of mobile — meaning car electronics — is a known “hardware guy,” who is reasonably familiar with the category, as Best Buy, in the past has appointed directors with little experience in audio or video, let alone car electronics.

 

Hagen has been Best Buy’s director, of audio/video since 1995, according to Plaxo).

 

It’s no secret that car stereo could use a strong advocate at Best Buy. The retail giant has been downsizing its car audio selection even while its chief competitor Circuit City, exited the market leaving a half-billion dollars in 12-volt business (including installation, by industry estimates) on the table.

 

The hope is that Hagen might stabilize if not grow the category and put a return focus on nuts and bolts traditional car audio products.

 

Yes, the market has been in double-digit decline, but the weaker retailers are gone or near dead and so many of the stronger ones are seeing healthy 12-volt sales. Why not Best Buy?

 

The industry benefits from a big-box retailer that is committed to advertising and promoting the category. Let’s hope Best Buy takes the bait.

TWICE Recent Articles Block

PHOTOS
Nationwide PrimeTime 2014

Scenes from Nationwide PrimeTime buy fair held in

ProSource Meeting Filled With Optimism

San Antonio — Optimism reigned at ProSource’s

Ingram Draws 500 To Spring Vendor Expo

Scottsdale, Ariz. — Ingram Micro Consumer

CEA Holds ’14 Digital Patriots Dinner

Washington — CEA held its annual Digital Patriots’

8 Technology Accessories For a Greener Earth

An Earth Day review of Earth-friendly products, by

BrandSource Shows Diverse Product Selection

BrandSource’s Summit show at the Marriott World