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Lisa Johnston

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Lisa Johnston is an associate editor at TWICE, which she joined in 2004. She helps cover the accessories category of the CE industry.

 

Title: Associate Editor

Email: lisa.johnston@reedbusiness.com

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  • Recent Posts - 57
  • Avg Posts Per Week - 1
  • Posts Written - 57

Reporters Notebook

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If You Give a Mouse an Apple

The New York Times has an article about Disney’s planned overhaul of its retail stores with the help of Apple’s Steve Jobs. “It’s time to take risks,” [Jim Fielding, president of Disney stores Worldwide] said he told [Disney board members]. “When consumers are ready to spend again, we will be ready.” Despite the sinking economy, Disney... More

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Keeping Up With Consumer Tweets

Slate has an article detailing the experiences of unsatisfied consumers who take to the Web to voice their complaints. This is nothing new, of course, but newer mediums like Twitter make it even easier for the unhappy to share their experiences with other potential consumers. Notable for CE retailers: “[NPR host and Advertising Age columnist Bob] Garfield  points out that... More

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iChoo

You can now track the swine flu epidemic in real time, thanks to “Outbreaks Near Me,” a new iPhone app. The app was reportedly created by researchers at Children’s Hospital Boston in collaboration with the MIT Media Lab.From HealthMap.org : “Search and browse outbreak reports on the interactive map, and set up the app to alert you with a notice automatically... More

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Back To School Notes

Part of the joy of moving (insert sarcasm here) is discovering things that have been tucked away in your closet for years. In my case, this included a Fujitsu laptop I purchased in 1997 before I went to college. Even though I’ve moved about a half-dozen times since graduation, I’ve still toted this oversized paperweight around with me from place to place. I call it a... More

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iPhone Accessories March In

With iPhone activations showing no signs of slowing down , accessory manufacturers have been quick to jump on the bandwagon with a host of add-ons for the popular smartphone, along with its music-playing brothers and sisters. Here are just some of the new products that were announced this week: Klipsch introduced the Image S4i black and chrome in-ear headset, which is designed to work... More
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