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Lisa Johnston

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Lisa Johnston is an associate editor at TWICE, which she joined in 2004. She helps cover the accessories category of the CE industry.

 

Title: Associate Editor

Email: LJohnston@nbmedia.com

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  • Recent Posts - 79
  • Avg Posts Per Week - 2
  • Posts Written - 79

Reporters Notebook

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To Case Or Not To Case

Slate’s Daniel Engber almost comes to the conclusion in this Slate article that cellphone cases and covers are a waste of money. He draws back at the last minute (when his uncovered iPhone screen develops a 1.5-inch crack), but he raises the issue of what happens with a protective case mutes the aesthetics of a device. I understand what Engber means - one of the best parts about... More

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Schools Reject Kindle

Although some colleges are embracing the Kindle as a study tool, at least two universities are rejecting the device because they believe it discriminates against visually impaired students. From the Associated Press: “The National Federation of the Blind planned to announce Wednesday that the University of Wisconsin-Madison and Syracuse University won’t consider big... More

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If You Give a Mouse an Apple

The New York Times has an article about Disney’s planned overhaul of its retail stores with the help of Apple’s Steve Jobs. “It’s time to take risks,” [Jim Fielding, president of Disney stores Worldwide] said he told [Disney board members]. “When consumers are ready to spend again, we will be ready.” Despite the sinking economy, Disney... More

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Keeping Up With Consumer Tweets

Slate has an article detailing the experiences of unsatisfied consumers who take to the Web to voice their complaints. This is nothing new, of course, but newer mediums like Twitter make it even easier for the unhappy to share their experiences with other potential consumers. Notable for CE retailers: “[NPR host and Advertising Age columnist Bob] Garfield  points out that... More

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iChoo

You can now track the swine flu epidemic in real time, thanks to “Outbreaks Near Me,” a new iPhone app. The app was reportedly created by researchers at Children’s Hospital Boston in collaboration with the MIT Media Lab.From HealthMap.org : “Search and browse outbreak reports on the interactive map, and set up the app to alert you with a notice automatically... More
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