Lisa Johnston

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Schooling Comcast

Seth Stevenson grades Comcasts’s most recent advertising campaign on Slate.com . Stevenson, noting the difficulties of a company trying to create a virtual brand community when its real community is facing real problems, writes:   “Who on earth would become a Comcast enthusiast? Who hangs out at a Comcast Web site and rearranges pretend furniture? Or, put more broadly:... More

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Hasbro Expands PDP’s Gaming Accessories Rights

Hasbro has expanded Performance Designed Products’ rights for gaming accessories, as reported by TWICE’s sister publication Playthings . The rights are based on the toymaker’s properties in a new multiyear, international licensing agreement.   According to the story:   “PDP’s upcoming Hasbro-related projects for the year include video... More

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Digital Vinyl

For turntable enthusiasts who still haven’t made the complete transition to digital — or who don’t want to purchase a turntable-converter device — independent music retailer Wild Rufus Records offers a unique solution, as highlighted in this Fortune article . Consumers can purchase a vinyl version of certain albums, and it comes with pass codes that enable them... More

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Obama Tweets No More

President Obama, infamous for Twittering during his presidential campaign, has given up on the process . For those of you seeking to fill that void, feel free to follow TWICE on Twitter . More

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Canaries in the Coal Mines

This New York Times story highlights the challenges technology recruiters are facing during the recession. Included in the story is Alexis Lovell, a former Plantronics recruiter.     “The memories of a painful downturn still haunt many in Silicon Valley. It was only eight years ago in the dot-com collapse that one in five of the region’s jobs vanished. Yet many... More