Lisa Johnston

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Gearing Up for the All-Star Game

Just in time for the All-Star game, Dell has again teamed up with MLB , this time to give away a Dell Inspiron Mini netbook personalized with the “All MLB Teams - Die Hard Fan” artwork. So who are the lucky recipients of this giveaway? The teams’ players and their coaching staffs.  Because if there’s anything that an overpaid athlete needs, it’s a... More

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Health Care As Child's Play

Didget, a product from Bayer HealthCare, is taking a page from the Boy Scouts of America by using video games to get kids’ attentions. Unlike the Boy Scouts, however, the Didget will actually serve a greater purpose: It encourages diabetic kids to test their blood sugar (a must for kids with diabetes). Kids earn points on the Didget each time they test their blood sugar. The... More

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Won’t Somebody Think Of The Children?

Just in case you needed another reason in favor of digital photography being mainstream, you can add divorce to the mix — or, rather, the division of property during a divorce. A couple on Long Island, N.Y., had to go to court because they couldn’t agree over who should get custody of the family photo albums (75 in all). They attempted to scan them onto a disc, but as the Daily... More

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Have it Your Way

A Burger King in Brazil surprised customers by giving them Whoppers with their own pictures printed on the wrappers. A nifty marketing tool, although I have to wonder how long the process took — I’ve seen hungry people come close to blows when their fast food isn’t fast enough. See Burger King’s YouTube video here . Hat tip: CNET More

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Headphone Testing Album Makes Debut

David Chesky of Chesky Records and HDTracks.com has teamed with Jude Mansilla, founder of Head-Fi.org, to come up with a testing album for headphone users. The album, “Head-Fi/HDtracks Open Your Ears Sampler,” is a collection of carefully selected songs meant to test such things as midrange tonality, transparency, dept, bass extension and center focus, among other things.... More