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Lisa Johnston

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Lisa Johnston is an associate editor at TWICE, which she joined in 2004. She helps cover the accessories category of the CE industry.

 

Title: Associate Editor

Email: lisa.johnston@reedbusiness.com

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  • Recent Posts - 58
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  • Posts Written - 58

Reporters Notebook

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PNY Goes To The Prom

PNY Technologies has launched a photo contest that ties into high school prom season.   The contest — titled “Oh’Snap! It’s the PNY Prom Photo Contest” — gives high school seniors the chance to upload their best prom photo to www.pny.com/ohsnap in a chance to win a $2,000 scholarship award and a PNY flash-memory product assortment valued... More

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Intel Shows Its Insides

The New York Times is running a story about Intel’s upcoming ad campaign and the challenges it has faced convincing people that “‘Intel Inside’ means something.” Intel wants to run the multimedia campaign for at least three years (according to the Times story), which in some cases could be viewed as an awfully long time for a company worried about being... More

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CTA Digital Gets Fit

CTA Digital announced a few Wii accessories yesterday, including a skateboard, an aerobic step and a set of dumbbells.   For Tony Hawk wannabes, the skateboard (Wi-SKAB) attaches to a Wii Fit balance board with “heavy duty latches.” It can be used with a variety of Wii games, such as Skate It and Shaun White Snowboarding.   The 3-inch aerobic step (Wi-STE) is... More

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Woz Boogie

Apparently Steve Wozniak has developed a dedicated fan base for his “Dancing with the Stars” appearances. I haven’t seen the shows (and having two left feet precludes me from any form of criticism), but this CNN.com Watch Woz boogie. story details his popularity. You can see a clip of his moves in this YouTube video . More

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Rolling Stone's Change Agents

Rolling Stone released its list of The RS 100: Agents of Change in its April 2 issue. Seventeen percent of the list included people from the CE industry, with several others in peripheral CE industries. Not bad for a music magazine, but surely they could have found other Change Agents more worthy than Kate Winslet (No. 51), Andy Samberg (No. 65) or Taylor Swift (No. 100).   Here are... More
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