Bill Stuart
CEO of Stuart & Assoc
Executive InsightLink This | Email This | Comments (9) Losing Customers One Return At A TimeIt seemed easy enough: Pick up a can of WD-40 from Home Depot and spray the front door so my wife would no longer know when I was sneaking out for a jelly donut in the morning. A week later I pulled the cap off the can and found that the nozzle head was broken. Dismayed, I opened the door, it squeaked, my wife woke up, and I went directly to Home Depot. I put my $3.98 can of WD-40 on the... More |
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