Gregory Yankelovich

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Social Networks: What They’re Saying About You

It is a well-known fact that when a customer is happy, they will tell at least three people. On the other hand, it has also been documented that if a consumer is dissatisfied they will tell 15 people. So what are they saying about you? In these days of social media, those numbers are sure to increase at least ten-fold, and as they do the question arises: How can you get more consumers... More