Mark Ryski

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Using Customer Conversion Insights to Drive Sales Performance

OK, you purchased traffic counters, had them installed in your stores and started collecting data -you may even have some interesting graphs and charts to show for your investment, but now what? How do you turn this data into better sales results?  The hardest part of the process - “consuming” the insights and turning them into practical actions that lead to better sales... More

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Customer Conversion: How Many Sales Did You Lose Today?

Even in good times, consumer electronics retailers live on the edge - razor-thin margins, unrelenting competitors, fickle consumers. When times are as difficult as they have been in 2009, weak retailers simply close their doors, and the good ones cut expenses and hold their breath waiting for the storm to pass. As difficult as times are, you would assume that retailers would do everything... More