Lani MacRae

Link This | Email This | Comments (1)

New Opportunities in a New Economy

The 2009 ENERGY STAR Appliance Partner Meeting The 10th annual Energy Star Appliance Partner Meeting drew a record number (more than 200 in all) of manufacturers, retailers, utilities and other energy-efficiency advocates, all eager to capitalize on the Energy Star message in a weakened economy. The meeting focused on two themes. The first theme: Additional appliance rebates are coming... More

Link This | Email This | Comments (0)

Make a Clean Change with Energy Star

Lani MacRae is the Energy Star communications manager for the U.S. Department of Energy.  In my last blog , I recommended that refrigerator and freezer retailers point out to customers how much it costs to operate an old unit. The costs are surprisingly high. (The operating cost of a refrigerator or freezer manufactured before 1993 is more than double that of a new Energy... More

Link This | Email This | Comments (0)

Move More Merchandise This Year with ENERGY STAR's Make a Cool Change Campaign!

“How old is your current fridge?” It’s a good leading question that sales associates often use to point out fancy new features on new high-end models. But if you’re aiming to point out operating costs, a better question might be, “Do you know how much your old fridge is costing you?”   Most consumers don’t know that older fridges and... More