Frank DeMartin

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The World Has Permanently Changed … As a Value-Add Retailer, Will You?

Frank DeMartin is VP, Marketing at Mitsubishi Digital Electronics America . We are in the worst recession since the Great Depression. The economic crisis has permanently changed the way we do business as brands and as retailers. We all know too painfully well the consequences for not adapting fast enough to this new reality. Major TV brands like Pioneer and major retailers like Circuit... More

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Size Does Matter

Guys, despite what you’ve been told you, size does matter.   When you emptied your bank account to buy her that diamond ring , did she say, “Honey, that diamond is just too big. Let’s trade it in for a smaller one.” No way. Bigger is better.   Well, the same holds true for home entertainment. Size does matter. And consumers consistently... More

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Blu-ray, Full Stream Ahead?

Does Blu-ray have a future in an internet connected world where video streaming is becoming more readily available?  Blu-ray players were one of the hottest retail electronics items over the holiday season. Retail prices have dipped below $200. In fact, many retailers have been promoting free blu-ray players with the purchase of a large screen or flat panel TV.  CEA... More

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Contrast Ratio — Should Manufacturers Agree On A Measurement Standard?

TV brand marketers often get a bad rap for trying to fool unsuspecting consumers with bogus specifications touting product superiority. But in the case of contrast ratio specifications, the rap is well deserved.   For the last few years now, contrast ratio numbers have been escalating faster than the rate of home loan foreclosures. At one time, 5,000:1 was considered an excellent... More

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Home Theater, Rocket Scientists Required?

You know what they say: “Necessity is the mother of invention.” Or what I like to say: “Mother is necessary for invention.”   After several years of constructive criticism from my wife (the mother of invention — and of our two lovely daughters), I grew weary of her requests that our entertainment system be easier to use and be less dominating of our... More