Kathryn Baird

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It’s All About Creating A Great Experience

A retailer who wishes to survive and profit in today’s competitive and uncertain business landscape must be able to answer these fundamental questions: What differentiates my store for the consumer in a meaningful way? How do I become relevant in a consumer’s life and connect with her or him on an emotional and personal level? In a high-tech, automated-everything world... More

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Marketing To Women: It’s All About R-E-S-P-E-C-T!

“ The great question that has never been answered, and which I have not yet been able to answer, despite my thirty years of research into the feminine soul, is "What does a woman want?" —Sigmund Freud   There’s been so much written about marketing to women over the past few years, so we’re not going to talk about the purchasing power of women (they... More