Kim Hiltachk

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The Keys To Advertising When Sales are Down

This is the second in a two-part series focusing on how retailers should tackle their advertising plans when sales are down and times are tough. Part 1 offered advice on how to make each advertising dollar work harder.Retailers know that it’s a game of numbers - increase in foot traffic = more sales. So, the question is, how do you get that traffic? 1. The 20/80 Rule: Continue... More

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The Keys To Advertising When Sales Are Down

Part One: The 50,000 Foot Level — How to stay strong and focused. This is the first in a two-part series focusing on how retailers should tackle their advertising plans when sales are down and times are tough. Part Two will share tactical steps retailers can take to drive immediate foot traffic. It is common practice for retailers to base their advertising budgets on a percentage... More

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CE: A Female Perspective

By Kathryn Baird and Kim Hiltac  We’ve been reflecting on our exhilarating experience last month at International CES 2009 .  And we’re not talking about the good time that we had in Las Vegas (though we did have one!).  We mean the electronics that literally made our eyes pop as we wandered the halls.  In our view, CE manufacturers have hit a home run this... More