Bob Scaglione

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Branding In Difficult Times

With the current state of the economy , it’s a natural time to reflect upon and evaluate a company’s marketing efforts. But rather than rein in any branding efforts, it’s more important than ever to uphold the reputation of the brand. A consistent level of communication must be maintained even during difficult times, or a brand could be easily forgotten by its... More

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Reasonably Optimistic On TV Holiday Sales

On the verge of a holiday season facing predicted sales slumps in an unstable economy, I’d like to think that we can be realistic while staying positive about the fate of the CE industry . While we’re hearing stories of retailers and manufacturers cutting down on inventory, and holiday sales forecasts lower than they were in previous years, there is also reason to believe that... More