Dave Pedigo

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Move More Merchandise This Year with ENERGY STAR’s Make a Cool Change Campaign!

“How old is your current fridge?” It’s a good leading question that sales associates often use to point out fancy new features on new high-end models. But if you’re aiming to point out operating costs, a better question might be, “Do you know how much your old fridge is costing you?”   Most consumers don’t know that older fridges and... More

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Consumers See The Difference With Blu-ray

Dave Pedigo is CEDIA’ Sr. Director of Technology. Based on some recent events, the CEDIA technology council decided to conduct a small survey of internal CEDIA staff members. This is not considered a scientific study but instead a case study that should correlate relatively well to the general public. The survey took place on March 27 at CEDIA HQ. There were 25 participants who... More