Stephen Baker

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Windows 7 Launch Starts Here!

As Windows 7 begins its assault on the consumer retail marketplace today, so far, despite a few questionable decisions, the marketing, merchandising, and retail preparation appear to be clicking on all cylinders.  Since I’m not a product reviewer I can’t comment on how “insanely great” Windows 7 might be, but I can give Microsoft kudos for the preparation... More

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Think globally, Act Locally

In these economic times, retailers and manufacturers are pursuing opportunities in many arenas, although these opportunities are not as readily apparent as they once were. The continued need to grow sales in a saturated, and perhaps declining, landscape where traditional technology growth levels are no longer realistic is forcing those retailers and manufacturers with foresight into more... More

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Apple Faces Its Biggest Test

NPD’s recently-released January PC sales figures showed some disturbing trends for Apple . And while no one, least of all me is ready to call it a crisis the numbers appear to cry out for some creative product development from Apple. If we look back to the release of Leopard we can trace a continuing growth in sales from Apple without any price degradation at all. As the... More

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The Consequences of the Unintended

One of the greatest results of the consumer technology revolution is that just about everyone can afford a great piece of electronics if they want to, and even if they don’t want a great device, they can still get something functional.  Much like the auto business, we in electronics have driven our products into the hinterlands. Unfortunately, we don’t have a great... More