Any Good News In CE

I don't know when this recession will turnaround, but when it does,
LOOK OUT! Americans love to buy things and they don't let a long
time pass without some instant gratification. I suggest that
dealers begin to forumlate a promo strategy that targets their past
high-spending customers. Get them back into your store and have
them use up some of that unspent money that they've been stuffing
in their mattress.

I don't know when this recession will turnaround, but when it does, LOOK OUT! Americans love to buy things and they don't let a long time pass without some instant gratification. I suggest that dealers begin to forumlate a promo strategy that targets their past high-spending customers. Get them back into your store and have them use up some of that unspent money that they've been stuffing in their mattress.

I don't know when this recession will turnaround, but when it does,
LOOK OUT! Americans love to buy things and they don't let a long
time pass without some instant gratification. I suggest that
dealers begin to forumlate a promo strategy that targets their past
high-spending customers. Get them back into your store and have
them use up some of that unspent money that they've been stuffing
in their mattress.

With Circuit City going away, a lot of people will be searching not only for products but for expert advise (not that they were getting good advise at CC in the first place). There is a great opportunity for specialty retailers to capture some of the millions of displaced CC customers - if you don't, they'll just go to the Web.

With Circuit City going away, a lot of people will be searching not
only for products but for expert advise (not that they were getting
good advise at CC in the first place). There is a great opportunity
for specialty retailers to capture some of the millions of
displaced CC customers - if you don't, they'll just go to the Web.

With Circuit City going away, a lot of people will be searching not
only for products but for expert advise (not that they were getting
good advise at CC in the first place). There is a great opportunity
for specialty retailers to capture some of the millions of
displaced CC customers - if you don't, they'll just go to the Web.

Re, fragmented comment by Roger. In his blog article Any Good News
in CE, Editor-in-Chief Steve Smith specifically asked for a
positive story or upbeat suggestions that are working for your
business in this economy. My company is PDR Mounts, and our
strategy is an unswerving, uncompromising commitment to
QUALITY……that is working BECAUSE of that focus. PDR
Mounts was mentioned once in the 12th line of a 17-line comment
about Quality, and I would hope the Quality concept is seen as the
positive story or upbeat suggestion here. Steve Smith asked what
was working for my business – this comment is a foundational
value I believe should be the truth about ANY business, not just
for PDR Mounts. A 1-dimensional focus on lowest unit price for
goods typically encourages a dangerously narrow focus of reducing
unit cost. Unfortunately and invariably, this cost-reduction focus
is usually achieved by a) seeking unskilled cheap offshore labor,
b) eliminating consumer-friendly features, c) cutting corners on
quality, and d) using sub-standard lower cost materials. This
strategy is a race to the bottom, that is (hopefully) reversed when
a Retailer’s epiphany finally reveals that High Return Rates
and Customer Dissatisfaction have dug into his profits, and driven
his dissatisfied customer to his Competitor. When Quality Rises To
The Top, everybody wins.

Re, fragmented comment by Roger. In his blog article Any Good News in CE, Editor-in-Chief Steve Smith specifically asked for a positive story or upbeat suggestions that are working for your business in this economy. My company is PDR Mounts, and our strategy is an unswerving, uncompromising commitment to QUALITY……that is working BECAUSE of that focus. PDR Mounts was mentioned once in the 12th line of a 17-line comment about Quality, and I would hope the Quality concept is seen as the positive story or upbeat suggestion here. Steve Smith asked what was working for my business – this comment is a foundational value I believe should be the truth about ANY business, not just for PDR Mounts. A 1-dimensional focus on lowest unit price for goods typically encourages a dangerously narrow focus of reducing unit cost. Unfortunately and invariably, this cost-reduction focus is usually achieved by a) seeking unskilled cheap offshore labor, b) eliminating consumer-friendly features, c) cutting corners on quality, and d) using sub-standard lower cost materials. This strategy is a race to the bottom, that is (hopefully) reversed when a Retailer’s epiphany finally reveals that High Return Rates and Customer Dissatisfaction have dug into his profits, and driven his dissatisfied customer to his Competitor. When Quality Rises To The Top, everybody wins.

Re, fragmented comment by Roger. In his blog article Any Good News
in CE, Editor-in-Chief Steve Smith specifically asked for a
positive story or upbeat suggestions that are working for your
business in this economy. My company is PDR Mounts, and our
strategy is an unswerving, uncompromising commitment to
QUALITY……that is working BECAUSE of that focus. PDR
Mounts was mentioned once in the 12th line of a 17-line comment
about Quality, and I would hope the Quality concept is seen as the
positive story or upbeat suggestion here. Steve Smith asked what
was working for my business – this comment is a foundational
value I believe should be the truth about ANY business, not just
for PDR Mounts. A 1-dimensional focus on lowest unit price for
goods typically encourages a dangerously narrow focus of reducing
unit cost. Unfortunately and invariably, this cost-reduction focus
is usually achieved by a) seeking unskilled cheap offshore labor,
b) eliminating consumer-friendly features, c) cutting corners on
quality, and d) using sub-standard lower cost materials. This
strategy is a race to the bottom, that is (hopefully) reversed when
a Retailer’s epiphany finally reveals that High Return Rates
and Customer Dissatisfaction have dug into his profits, and driven
his dissatisfied customer to his Competitor. When Quality Rises To
The Top, everybody wins.

Re, fragmented comment by Roger. In his blog article “

Re, fragmented comment by Roger. In his blog article “

Re, fragmented comment by Roger. In his blog article “

Comment posted by Charles Hawkins: What a creative way to obtain
visibility for your company and products, utilizing zero ad
expenditure! This a great example of how to capture "

Comment posted by Charles Hawkins: What a creative way to obtain
visibility for your company and products, utilizing zero ad
expenditure! This a great example of how to capture "

Comment posted by Charles Hawkins: What a creative way to obtain visibility for your company and products, utilizing zero ad expenditure! This a great example of how to capture "

Any Good News In CE?? YES. Quality Rises To The Top. Retailers who
stick to core values understand that Quality pays in a difficult
economy, and both the Customer and the Retailer benefit. Retailers
who relied on a 1-dimensional focus of "lowest unit price of goods"
when the economy was running on all cylinders now realize that -
because of poor quality that forces high return rates - the
resultant loss of customer trust plays a huge role in how to
weather economic downturns. In a tough economy, keeping the
business you have must be a primary focus…. adding new sales
is an ideal. To keep existing (repetitive) retail business,
Customer Satisfaction is the lock, and Quality is the key. To add
new sales, 1) more store traffic, 2) a higher close rate, or 3) a
combination of the two must be accomplished. Good Quality may be
only one of many factors to increase traffic or close more sales,
but Poor Quality ON ITS OWN can drive existing or new business
away. Flat panel TV wall mounts are a perfect example. For such
products, driving down unit costs by sacrificing Quality results in
a weaker, poor quality product –which increases the potential
for Dissatisfied Customers when the product fails to live up to
expectations. Why risk the loss of a customer by choosing a
1-dimensional cost strategy? At PDR Mounts, we use rugged gauge
steel construction and pack our designs full of features to provide
Best Value for the customer with a 100% American Made product. This
is a foundational conviction that will never be compromised.
Quality drives Sales, and that’s a Two-Way street in front of
the customer. One direction leads to your store, the other
leads…to your competitor. The smart retail merchandising
manager realizes Best Overall Value trumps Low Price, and a
satisfied consumer is a more confident consumer. Everybody wins
when Quality once again becomes the center of focus.

Any Good News In CE?? YES. Quality Rises To The Top. Retailers who
stick to core values understand that Quality pays in a difficult
economy, and both the Customer and the Retailer benefit. Retailers
who relied on a 1-dimensional focus of "lowest unit price of goods"
when the economy was running on all cylinders now realize that -
because of poor quality that forces high return rates - the
resultant loss of customer trust plays a huge role in how to
weather economic downturns. In a tough economy, keeping the
business you have must be a primary focus…. adding new sales
is an ideal. To keep existing (repetitive) retail business,
Customer Satisfaction is the lock, and Quality is the key. To add
new sales, 1) more store traffic, 2) a higher close rate, or 3) a
combination of the two must be accomplished. Good Quality may be
only one of many factors to increase traffic or close more sales,
but Poor Quality ON ITS OWN can drive existing or new business
away. Flat panel TV wall mounts are a perfect example. For such
products, driving down unit costs by sacrificing Quality results in
a weaker, poor quality product –which increases the potential
for Dissatisfied Customers when the product fails to live up to
expectations. Why risk the loss of a customer by choosing a
1-dimensional cost strategy? At PDR Mounts, we use rugged gauge
steel construction and pack our designs full of features to provide
Best Value for the customer with a 100% American Made product. This
is a foundational conviction that will never be compromised.
Quality drives Sales, and that’s a Two-Way street in front of
the customer. One direction leads to your store, the other
leads…to your competitor. The smart retail merchandising
manager realizes Best Overall Value trumps Low Price, and a
satisfied consumer is a more confident consumer. Everybody wins
when Quality once again becomes the center of focus.

Any Good News In CE?? YES. Quality Rises To The Top. Retailers who stick to core values understand that Quality pays in a difficult economy, and both the Customer and the Retailer benefit. Retailers who relied on a 1-dimensional focus of "lowest unit price of goods" when the economy was running on all cylinders now realize that - because of poor quality that forces high return rates - the resultant loss of customer trust plays a huge role in how to weather economic downturns. In a tough economy, keeping the business you have must be a primary focus…. adding new sales is an ideal. To keep existing (repetitive) retail business, Customer Satisfaction is the lock, and Quality is the key. To add new sales, 1) more store traffic, 2) a higher close rate, or 3) a combination of the two must be accomplished. Good Quality may be only one of many factors to increase traffic or close more sales, but Poor Quality ON ITS OWN can drive existing or new business away. Flat panel TV wall mounts are a perfect example. For such products, driving down unit costs by sacrificing Quality results in a weaker, poor quality product –which increases the potential for Dissatisfied Customers when the product fails to live up to expectations. Why risk the loss of a customer by choosing a 1-dimensional cost strategy? At PDR Mounts, we use rugged gauge steel construction and pack our designs full of features to provide Best Value for the customer with a 100% American Made product. This is a foundational conviction that will never be compromised. Quality drives Sales, and that’s a Two-Way street in front of the customer. One direction leads to your store, the other leads…to your competitor. The smart retail merchandising manager realizes Best Overall Value trumps Low Price, and a satisfied consumer is a more confident consumer. Everybody wins when Quality once again becomes the center of focus.