Get Sennheiser-ized

Sennheiser will launch its Sound Tour this summer, beginning July 2 at the Milwaukee Summerfest, a music festival. 

The company will send two teams of six people (one group of men, one group of women) to place as many pairs of Sennheiser headphones on concert-goers as possible —“Sennheiser-ize” them. Whatever antics that ensue will be recorded and posted on www.sennheisersoundtour.com. Consumers can follow the action on that site, as well as via Facebook, YouTube and Twitter.

After the Milwaukee Summerfest, the two teams will embark on journeys in Sennheiser logo-sporting vehicles and will visit retailers and other music and arts festivals.