Open CES To The Public?
February 9, 2009
A writer at the Las Vegas Review Journal asked his readers if they thought International CES should be open to the public. Not surprisingly, it seems most said it should. Many were anxious to see the new technology that appears at the show first-hand rather than hearing about it from the press.
Your thoughts? Would opening the show to the public benefit the exhibitors?
Posted by Lisa Johnston on February 9, 2009 |
Comments (33)
December 20, 2011
In response to:
Open CES To The Public?jqhtwjpbsnt commented:
Wawjjm mwatsfpvmnmb
December 20, 2011
In response to:
Open CES To The Public?upodhmqs commented:
ENQhnA , [url=http://folbhaicmcze.com/]folbhaicmcze[/url], [link=http://abtnuaopjjiv.com/]abtnuaopjjiv[/link], http://wuvsqggpryps.com/
December 20, 2011
In response to:
Open CES To The Public?ldrnyzzlpn commented:
c8kWQK cbxobfxaiotq
December 20, 2011
In response to:
Open CES To The Public?Veanna commented:
Hey, kllier job on that one you guys!
December 20, 2011
In response to:
Open CES To The Public?Brandice commented:
Wait, I cannot fhatom it being so straightforward.
February 12, 2009
In response to:
Open CES To The Public?Tom Fields commented:
No way! As a veteran of the industry at multiple sales and
marketing management levels for 30 years working many many many
trade shows that would just make my decision easier to pull out of
CES. As a sales veteran having worked CES , Comdex , CEDIA, EHX,
Mac World, PMA, PC Expo on and on and on I do not know how many
times I have been reviewing a product with a tire kicker when the
big fish walks by and I cant get to them. I do not want my sales
teams spending time on a consumer when a major prospect passes
through the booth. If consumers want to see the products that is
what retail show rooms are for. There is no ROI on consumer based
trade show with the expense that is incurred. It a is a marketing
expense without the ROI. Others covered how difficult it is getting
around already but ad that to the issues of wasting a valuable time
on tire kickers who are never going to buy anything anyway and it
would be a disaster
February 12, 2009
In response to:
Open CES To The Public?Tom Fields commented:
No way! As a veteran of the industry at multiple sales and
marketing management levels for 30 years working many many many
trade shows that would just make my decision easier to pull out of
CES. As a sales veteran having worked CES , Comdex , CEDIA, EHX,
Mac World, PMA, PC Expo on and on and on I do not know how many
times I have been reviewing a product with a tire kicker when the
big fish walks by and I cant get to them. I do not want my sales
teams spending time on a consumer when a major prospect passes
through the booth. If consumers want to see the products that is
what retail show rooms are for. There is no ROI on consumer based
trade show with the expense that is incurred. It a is a marketing
expense without the ROI. Others covered how difficult it is getting
around already but ad that to the issues of wasting a valuable time
on tire kickers who are never going to buy anything anyway and it
would be a disaster
February 12, 2009
In response to:
Open CES To The Public?Tom Fields commented:
February 12, 2009
In response to:
Open CES To The Public?Tom Fields commented:
February 11, 2009
In response to:
Open CES To The Public?danp commented:
February 11, 2009
In response to:
Open CES To The Public?danp commented:
absolutely NOT it's a TRADE show! The congestion is bad enough. Who
would benifit? They allow consumers in on the last day and
typically all they are looking for is freebies. Allowing consumers
will be the beginning of the end for CES
February 11, 2009
In response to:
Open CES To The Public?Steve Smith commented:
When I saw Lisa's post I knew it would cause a stir, especiallly
for those of us who attended the last Chicago CES in '94(?) when
there was one consumer day. It still seems like a good idea. But
CES exhibitors - the ones that really pay the freight for the show
- hate it. They want all that time to talk to the trade, and
retailers have traditionally resisted the idea.
February 11, 2009
In response to:
Open CES To The Public?Steve Smith commented:
February 11, 2009
In response to:
Open CES To The Public?Steve Smith commented:
When I saw Lisa's post I knew it would cause a stir, especiallly
for those of us who attended the last Chicago CES in '94(?) when
there was one consumer day. It still seems like a good idea. But
CES exhibitors - the ones that really pay the freight for the show
- hate it. They want all that time to talk to the trade, and
retailers have traditionally resisted the idea.
February 11, 2009
In response to:
Open CES To The Public?Steve Smith commented:
February 11, 2009
In response to:
Open CES To The Public?EdC commented:
February 11, 2009
In response to:
Open CES To The Public?EdC commented:
If this happened, soem of the displayed items might not pop up for
more than a year. So you end up with customers coming in anbd
wanting to know WHY and WHEN is the new widget going to be
released. This will be a very large headache for the sales people
who didn't even know this widget existed.
February 10, 2009
In response to:
Open CES To The Public?b Lesser commented:
NOOOOOOOOOOOOOOOOOOO!!!!!!!!!!!!!
February 10, 2009
In response to:
Open CES To The Public?b Lesser commented:
February 10, 2009
In response to:
Open CES To The Public?Yara commented:
The show is an incredible amount of work even just for buyers-
opening up to the public seems like an exhausting way to
'advertise' new products. I do not believe opening up to the public
would be beneficial to exhibitors. There would be no true qualified
sales opportunities. We need to push to retailers and then work on
'public' awareness.
February 10, 2009
In response to:
Open CES To The Public?Yara commented:
February 10, 2009
In response to:
Open CES To The Public?Alex Russell commented:
February 10, 2009
In response to:
Open CES To The Public?Alex Russell commented:
The last day or 2 should definitely be open to public invited by
dealers.
February 10, 2009
In response to:
Open CES To The Public?John Axtell commented:
Evidently the reporter was not at the last CES held in Chicago
where the public was allowed in on the last day. It was a disaster
for the exhibitors. This is a business trade show and should remain
so.
February 10, 2009
In response to:
Open CES To The Public?John Axtell commented:
February 10, 2009
In response to:
Open CES To The Public?John Axtell commented:
February 10, 2009
In response to:
Open CES To The Public?John Axtell commented:
Evidently the reporter was not at the last CES held in Chicago
where the public was allowed in on the last day. It was a disaster
for the exhibitors. This is a business trade show and should remain
so.
February 9, 2009
In response to:
Open CES To The Public?Chris McCreary commented:
February 9, 2009
In response to:
Open CES To The Public?Chris McCreary commented:
If you want to open CES to the public, you must keep the same,
trade-only four day schedule. Additional days can be added
afterwards for everyone else. I imagine it would be nearly
impossible to get real work done if the trade-only days were
eliminated or reduced.
February 9, 2009
In response to:
Open CES To The Public?Keith Lehmann commented:
February 9, 2009
In response to:
Open CES To The Public?Keith Lehmann commented:
CES should open the show to the public ONLY if the reasons are for
more than merely offsetting costs. Trade shows in Europe (such as
IFA) have been open to the public for years, and it works well
because the shows are geared for public consumption. They typically
have trade-only days at the beginning, then are open to the public
at the end. They use this show to boost industry sales by having a
lot of consumer-friendly workshops and demonstrations. Many
manufacturer booths are manned by key retailers who work the show
as a soft-selling opportunity. It works in Europe because people
can take the train to the Berlin Messe and get home in the same day
in many cases. If CES wishes to do the same, it will need to
promote the show beyond the trade. This can be very expensive and
will not guarantee that consumers will attend the show. And it will
take years to reach a critical mass of consumer attendees aside
from Vegas locals. Opening the show to the public will benefit
exhibitors in the long term once they fully understand how to
re-tool their show strategy to handle consumers coming through
their booths. It's very different from trade-only.
February 9, 2009
In response to:
Open CES To The Public?Steve Baker commented:
Perhaps opening Sunday to the public would have merit. CES could
charge admission and help defray the costs of exhibiting.
February 9, 2009
In response to:
Open CES To The Public?Steve Baker commented:
Advertisement
Advertisement
If you are having trouble accessing TWICE content or wish to subscribe to TWICE Online
please email customercare@mypressplus.com or call 866-71-PRESS (866-717-7377).
please email customercare@mypressplus.com or call 866-71-PRESS (866-717-7377).