VoIP + Eavesdropping = New Business Model
September 28, 2007
A new Web site is promising free calls, provided they can listen in.
Pudding Media’s Web site is a beta version of technology the company hopes to offer up to mobile carriers, VoIP phone companies and Web publishers. Software monitors your conversation, looking for keywords which, when spoken, will trigger relevant advertising to pop up on screen. It also uses certain demographic information you provide — gender, age range, and zip code — to ensure relevancy.
In their FAQ page, the company takes pains to note that it’s not actually spying on you. Calls are not recorded and can’t be reconstructed from keywords, nor are any actual humans listening in on the call. It’s all done by software.
Feel better?
Posted by Gregory Scoblete on September 28, 2007 |
Comments (4)
October 4, 2007
In response to:
VoIP + Eavesdropping = New Business ModelGreg Scoblete commented:
"If the computer is "listening" for key words in order to pop up
ads, what's to stop it from listening for key words & notifying
Homeland Security?" My guess? Nothing. Well, laws, technically.
October 4, 2007
In response to:
VoIP + Eavesdropping = New Business ModelGreg Scoblete commented:
October 1, 2007
In response to:
VoIP + Eavesdropping = New Business ModelChristor Hanstrom commented:
If the computer is "listening" for key words in order to pop up
ads, what's to stop it from listening for key words & notifying
Homeland Security? This is quite a slippery slope, in my opinion. I
could see the government pressuring companies like this to provide
key word data as a way to identify "terrorists." If the computer is
only identifying key words taken out of context from the original
conversation, then simply saying, "Hi, Jack. You da bomb!" to my
best friend could land me on a terrorist watch list!
October 1, 2007
In response to:
VoIP + Eavesdropping = New Business ModelChristor Hanstrom commented:
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