Executive Insight
Expert Insight on the latest consumer electronics from the editors of TWICE Magazine
Have Faith
I am glad to be back. It has been a crazy year, and here in the South we are going on our second week of triple digits, crazy heat. In spite of all that, it has been a great year. With everyone, including I, wondering how the economy was going to pan out, our organization has been smart, planned well and taken service to a new level. Taking care of our customers and educating them helps the ...... Read More
Comments (0)Digital Commencement
We are nearing an auspicious occasion in all of our lives today. Just as our college seniors around the country line up, preparing to walk across the stage to accept their diplomas, filled with pride, excitement and perhaps a wee bit of trepidation, we all line up too — virtually, digitally. For we, America, are about to cross the stage of history on June 12, transitionin ...... Read More
Comments (0)The New New E3
Longtime attendees to the Electronic Entertainment Expo (E3) may have noticed some significant changes this year. Much like the landscape of downtown Los Angeles, which for the second year in a row is home to the annual video game industry trade show, the event continues to evolve. While the location now sports high-rise buildings and new theaters where there was once just pavement patches for par ...... Read More
Comments (0)Move More Merchandise This Year with ENERGY STAR’s Make a Cool Change Campaign!
“How old is your current fridge?” It’s a good leading question that sales associates often use to point out fancy new features on new high-end models. But if you’re aiming to point out operating costs, a better question might be, “Do you know how much your old fridge is costing you?” Most consumers don’t know that older fridges and freezers a ...... Read More
Comments (0)Consumers See The Difference With Blu-ray
Dave Pedigo is CEDIA’ Sr. Director of Technology. Based on some recent events, the CEDIA technology council decided to conduct a small survey of internal CEDIA staff members. This is not considered a scientific study but instead a case study that should correlate relatively well to the general public. The survey took place on March 27 at CEDIA HQ. There were 25 participants who chose to par ...... Read More
Comments (6)Industry Upheaval: The Ultimate System Reset
What do you do when your wireless router doesn’t work? You pull the plug, wait 15 seconds and plug it back in: system reset. The "memory" is blown, effectively taking it back to ground zero, a new beginning. Now let’s take a look at consumer electronics manufacturing from the 1930s through the 1960s: Admiral, Airline by Montgomery Ward, Bulova, Crosley, GE, General Television, Magnav ...... Read More
Comments (1)The World Has Permanently Changed … As a Value-Add Retailer, Will You?
Frank DeMartin is VP, Marketing at Mitsubishi Digital Electronics America. We are in the worst recession since the Great Depression. The economic crisis has permanently changed the way we do business as brands and as retailers. We all know too painfully well the consequences for not adapting fast enough to this new reality. Major TV brands like Pioneer and major retailers like Circuit City were u ...... Read More
Comments (0)The Keys To Advertising When Sales Are Down
Part One: The 50,000 Foot Level — How to stay strong and focused. This is the first in a two-part series focusing on how retailers should tackle their advertising plans when sales are down and times are tough. Part Two will share tactical steps retailers can take to drive immediate foot traffic. It is common practice for retailers to base their advertising budgets on a percentage of sales ...... Read More
Comments (1)Anderson’s Outlook: Bullish On CE
One of Brad Anderson’s greatest contributions to the CE business, said president and CEO-elect Brian Dunn, is that “he looked out for the greater good of the CE industry while shepherding Best Buy.” Anderson proved that point again last month during his next-to-last earnings call as CEO. In an eloquent affirmation of the industry’s strength and vitality, he robustly cha ...... Read More
Comments (1)To Download Or Not To Download
I thought a lot about what I would say this month. February has been a tough one. A lot of things going on here in the South, and times are tough all over for that matter. I just wanted to take some time to talk about what we are watching and how we are watching it. I was reminded of this when a family member recently passed away and I was looking at old movies and pictures.& ...... Read More
Comments (3)The Nature of Color – Part 2
As promised, I had mentioned that this blog would continue to explore the Nature of Color. In this blog, I will discuss how a motion picture is mastered and then converted to various media for theaters and consumer displays. The below graphical representation demonstrates basic building blocks of the motion picture mastering process and the process for conversion to home video. Ther ...... Read More
Comments (1)Sony Style And Comcast Take The Wraps Off New Store Concept
Marcy Cohen, Sony Electronics senior manager, corporate communications, was in Philadelphia for the opening of the first Sony Style store done in conjunction with industry leader Comcast. She took a moment to write the guest post below: Rick Clancy Last night hosted a special sneak peek event for local media and VIPs during which Comcast CEO Brian Roberts and the senior VP of Sony retail st ...... Read More
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