TWICE Blogs
U.S. Needs National CE Recycling Law Now
A story in today’s Wall Street Journal with the headline “Electronics Firms Fight State Recycling Programs” brings to a head concerns on the part of the CE industry about this critical issue. As we have reported over the past two years, the industry, led by the Consumer Electronics Association (CEA), is certainly not against recycling. The industry and CEA have tried to stay a ... More
About this blog
TWICE Editor-in-Chief Steve Smith discusses the latest headlines that ae affecting the consumer electronics industry.
Get Sennheiser-ized
Sennheiser will launch its Sound Tour this summer, beginning July 2 at the Milwaukee Summerfest, a music festival. The company will send two teams of six people (one group of men, one group of women) to place as many pairs of Sennheiser headphones on concert-goers as possible —“Sennheiser-ize” them. Whatever antics that ensue will be recorded and posted on www.sennheise ... More
About this blog
Expert Insight on the latest consumer electronics from the editors of TWICE Magazine
Have Faith
I am glad to be back. It has been a crazy year, and here in the South we are going on our second week of triple digits, crazy heat. In spite of all that, it has been a great year. With everyone, including I, wondering how the economy was going to pan out, our organization has been smart, planned well and taken service to a new level. Taking care of our customers and educating them helps the ... More
About this blog
Expert Insight on the latest consumer electronics from the editors of TWICE Magazine
