By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Retail-level sales of home CD's successors rose dramatically during the first three quarters of the year as supplies opened up and prices fell, but they nonetheless contributed only a small amount to overall audio/video sales, an NPD Intelect survey found.
Unit and dollar sales of DVD-Audio/Video players outpaced SACD sales because of greater selection and lower prices, the research company said.
Unit sales of DVD-A/V players hit 21,022 during the first through third quarters, up 5,582 percent from last year's 370.
Unit sales of SACD-only players rose 414 percent to 2,030, and sales of SACD/DVD-Video players during the period were 4,538. No sales of SACD/DVD-Video players were found during the year-ago period.
In dollars, DVD-Audio sales likewise outpaced SACD sales. DVD-Audio sales hit $10,405,940, up 3,237 percent, while combined sales of SACD-only and SACD/DVD-Video players hit $8,331,049, up 5,619 percent from $1,258,740.
In the first through third quarters, the average price of a DVD-A/V player was only $495 compared to SACD-only's $978 and SACD/ DVD-Video's $1,398. Prices were down substantially, however, from the year-ago period.DVD-Audio, SACD Retail Sales
|Unit Sales||Dollar Sales||Avg. Price|
|SACD-Only||2,030 (+413.9%)||$1,986,065 (+57.8%)||$978|
|DVD-A/V||21,022 (+5,582%)||$10,405,940 (+3237%)||$495|
|Total||27,580 (+3,505%)||$18,736,989 (+1,093%)|
|* No sales in Jan.-Sept. 2000|
Source: NPD Intelect, Port Washington, N.Y. ©TWICE 2001
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.