By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Hauppauge, N.Y. – Katie Wasserman will return to Personal Communications Devices (PCD), this time as chief marketing officer.
She had served as marketing VP for 17 years before leaving and most recently served as partner in Chicago-based ReWorkings.
Wasserman, who has more than 30 years experience in the telecom industry, will be responsible for “spearheading the broad spectrum of promotional programs and campaigns on behalf of PCD and its technology partners,” the company said.
The appointment was made by George Appling, who was recently appointed president/CEO.
PCD was founded decades ago as Audiovox Communications.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.