By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Bentonville, Ark. – Walmart has revealed its Black Friday plans which, like last year, include a phased rollout of post-Thanksgiving promotions.
CE will be the focus of its own special one-hour sale, which will commence at 10 p.m. on Thanksgiving evening.
But unlike past Black Fridays, which garnered notoriety when customers and staff were injured and even killed by deal-seeking throngs, Walmart is guaranteeing availability of select CE doorbusters to customers who are on in-store queues during the electronics sales event.
The short list of guaranteed items includes:
“We know it’s frustrating for customers to shop on Black Friday and not get the items they want,” said Duncan Mac Naughton, chief merchandising and marketing officer at Walmart U.S. “This year, for the first time ever, customers that shop during Walmart’s one-hour event will be guaranteed to have three of the most popular items under their tree at a great low price.”
The two other general merchandise sale periods will begin at 8 p.m. on Thanksgiving Day, and 5 a.m. on Friday, Nov. 23.
Following Best Buy’s lead yesterday, Walmart today released its Black Friday circular on Walmart.com, as well as on its Facebook wall and mobile app.
Other CE doorbusters include:
In addition, a two-day online-only sale on Walmart.com beginning early on Thanksgiving Day and extending through Black Friday will include:
Customer can also receive special online-only sales alerts by signing up for email at Walmart.com, “liking” its Facebook wall or downloading the Walmart mobile app.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.