By Lisa Johnston
New products on display at the American International Toy Fair, held in N
New York — TV stations in 12 markets launched a 12-week campaign to promote the first Dyle mobile TV accessory that turns Apple and Android mobile devices into Dyle-compatible mobile DTV screens.
In the past, Dyle TV stations have promoted Dyle TV on an individual basis, a spokesperson said, “but this is the first time that stations in a market have come together around mobile TV.” The promotion also marks the first time that Dyle stations are promoting a specific product, the spokesperson added.
The accessory is the $129-suggested Audiovox Mobiletv, a portable battery-operated ATSC-Mobile DTV receiver launched this month by Voxx’s Audiovox division. The device transmits live broadcast-DTV content to Apple and Android smartphones and tablets via a Wi-Fi peer-to-peer connection.
The device is available through more than 380 Radio Shack stores, BrandsMart U.S.A. and ABC Warehouse brick-and-mortar stores in Dyle markets. It’s also available through Amazon.com.
A total of 53 Dyle-affiliated stations in 12 markets have launched on-air, digital and live interactive events that run through Jan. 19 to promote the device as well as promote Dyle mobile TV technology. The stations are run by Pearl, NBC, FOX, Ion, Sinclair, Univision and CBS. The stations are in Atlanta; Charlotte, N.C.; Cincinnati; Dallas and Houston; Detroit; Jacksonville, Miami, Orlando and West Palm Beach, Fla.; Kansas City, Mo.; and Phoenix.
Dyle mobile TV, operated by Mobile Content Venture (MCV), is a joint venture of 12 major broadcast groups that deliver live over-the-air broadcast TV, including local and national news, to mobile devices that receive the broadcasts even while in motion. Dyle mobile TV is available in 38 markets, reaching 57 percent of the U.S. population.
Members broadcast free ATSC-Mobile programming using proprietary encryption, but Dyle-compatible devices will also receive unencrypted ATSC-Mobile from other TV stations if available.
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