By Lisa Johnston
New products on display at the American International Toy Fair, held in N
New York — 50 Cent’s SMS Audio headphones company announced Timothy “Timbaland” Mosley has joined as an investment partner and a member of the board of directors.
Timbaland, a rapper and music producer, will have “substantial involvement in the design and audio engineering process for new SMS Audio products,” the company said.
In a statement, Timbaland said, “50 Cent has created an aspirational audio brand that produces the highest caliber of headphones on the market. I’m looking forward to working with 50 and being part of a company so eager to bring studio-quality sound to music fans all over the world.”
Timbaland is also CEO of his own label, Mosley Music Group.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.