By Lisa Johnston
New products on display at the American International Toy Fair, held in N
San Francisco – A survey by the online shopping aggregation site TechBargains.com has found that 25 percent of back-to-school shoppers intend to buy a tablet this year.
Apple’s iPad was the favorite choice, with 37 percent of the respondents saying they would buy one, compared with 22 percent interested in a Google Nexus and 14 percent in the Kindle Fire. About 14 percent of these people indicated that the tablet would become their primary computing device, replacing a desktop or laptop.
Smartphones will also be a popular purchase, with 23 percent of those asked stating they would be making such a purchase and 28 percent saying they intend to buy a laptop. Computer accessories are being targeted by 40 percent of the shoppers surveyed.
The survey of 1,392 TechBargain.com visitors showed that 36 percent of shoppers intend to spend more money on back-to-school CE items this year.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.