By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Girard, Ohio — SVS is expanding its selection of full-range speakers to join its broad selection of active subwoofers.
The first full-range speakers in the company’s flagship Ultra series join a bookshelf speaker and center channel in SVS’s lower-priced S series and 10 active subwoofers priced from $749 to $2,299.
The Ultra lineup consists of the SVS Ultra Tower at $1,999/pair, SVS Ultra Bookshelf at $999/pair, SVS Ultra Center at $699, and SVS Ultra Surround at $1,199/pair. They begin shipping in November but will be demonstrated this weekend during the Rocky Mountain Audiofest in Denver.
SVS has been selling its audio products only through the Internet direct to consumers but recently added Huppin’s in Spokane, Wash., as its first brick-and-mortar storefront dealer. The company also plans to sell online through Huppins’ OneCall operation. Gary Yacoubian is SVS’s president and managing partner.
The new speakers are promoted as offering “cost-no-object performance at a price that the average audio consumer can afford,” the company contended. “The result is a level of performance that even drastically more expensive loudspeakers cannot match.”
The flagship is the 45-inch-tall tower with upswept trapezoidal design and 3.5-way crossover. The crossover is designed so that one of two 6.5-inch composite glass-fiber midrange drivers crosses over to the tweeter while the second midrange driver is designed to deliver even off-axis performance to deliver a wider sweet spot and more consistent sound across the entire room, the company said.
The Ultra Tower also features a proprietary ForceFactor woofer array in which two 8-inch drivers are horizontally opposed to eliminate cabinet vibrations and thus reduce distortion and deliver cleaner, tighter bass response, the company said.
The tower's trapezoidal shape provides non-parallel surfaces that reduce standing waves within the cabinets themselves, the company said. The tower’s four woofers fire in different directions into the room to reduce frequency-response deviations throughout a room and ensure more consistent, accurate bass performance wherever a listener is sitting.
The other Ultra speakers were designed to complement the tower’s performance, so they feature flush-mounted drivers to reduce diffraction and improve on-axis high frequency response. The rear-mounted bass reflex ports on the Tower, Bookshelf, and Center boost bass output and extension.
The Ultra Center features vertically aligned midrange and tweeter for improved uniformity in horizontal dispersion and a consistent frequency response at all listening positions within a typical home-theater environment. Dual woofers increase bass output and power handling.
The Ultra Surround features dual isolated crossovers for each tweeter and woofer so the speaker can be operated in bipole or dipole mode or in SVS's Duet configuration, which creates two separate speakers within one cabinet. In Duet mode, each Ultra Surround delivers two discrete surround channels, so consumers can create a 7.1-channel system with only two surround speakers instead of four.
All components in each speaker were subjected to finite element analysis (FEA) through a computer program that simulated the internal forces of each speaker. Even the speaker grilles were subjected to FEA to ensure sonic transparency, the company said.
The analysis allowed for advanced engineering before the first prototype was built, it noted.
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